We Amaze & Persuade
As an award-winning creative agency, we create powerful brand and retail ideas that amaze and persuade people to buy.
With an abundance of choice and channels, and consumers having less time for brands, the retail landscape and the way people shop and expect to interact has changed dramatically, leaving retailers struggling to keep up.
To stay one step ahead, brands and retailers have to act differently and appeal to consumers on a more relevant, personal and emotive level, with ideas that provoke genuine emotion, influence behaviour and trigger response –
HOW WE DO IT
- Amazing Brand Stories
Our compelling integrated ideas inspire wonder and create lasting
connections with consumers.
- Winning in Channel
Our successful selling of brand ideas to retailers help maximise sales
and brand values for both.
- Persuasive Retail Experiences
Our engaging activation with shoppers excite, inform and
inspire them to buy.
Underpinning these are our core capabilities that we use to best fit our clients’ requirements: Promotional Marketing; Shopper Marketing; Experiential; Social Media & PR; Trade Marketing; Creative Technology and ATL.
Haygarth is part of the DDB network; a division of
Sophie has over two decades of multi discipline marketing knowledge and capability, with expertise in shopper and retail marketing and a proven track record in brand, channel and retail strategy and campaign activation. She believes passionately in the evolution of shopper and retail to encompass broader capabilities including behavioural economics and media integration to better address and navigate the multi-channel path to purchase in the new world order of ‘retail without boundaries’. Sophie has worked with challenger brands as well as corporate business and has extensive commercial acumen in driving business and brand growth. She is recognised in building teams and creating a dynamic and engaged culture, reflected in Haygarth’s consecutive appearance in The Sunday Times Best Small Companies To Work For list for over a decade. Sophie enjoyed six years client side at Seagram Spirits & Wine Group and since joining the agency world, is proud to have worked closely with exceptional clients including L’Oreal, Vodafone, Majestic Wine, Pernod Ricard and Ernest Jones. Sophie is a proud Londoner and lives in South London with her husband and two teenage children.Write to Sophie Meet Sophie on LinkedIn
Marcus has 19 years' experience as a retail and brand marketing specialist. His broad range of experience includes clients such as Nokia, Tesco, BBC, Reckitt Benckiser and S.C. Johnson. In addition to his responsibilities as CEO at Haygarth, Marcus oversees the agency’s financial planning, new business development and is key in maintaining the overall culture of the agency. When Marcus isn’t running Haygarth, he is a family man with three kids and has a passion for fantasy football.Write to Marcus Meet Marcus on LinkedIn
Steve RogersExecutive Creative Director
Steve is responsible for overseeing the creative direction, output and excellence for the agency with a focus on generating bigger, better and more effective ideas across all channels. With over 19 years’ experience rooted in integrated marketing, he has delivered award-winning campaigns across every discipline including Experiential, Digital and Promotional for brands such as Tango, Guinness, Marmite, Sony, Disney and Gillette. He is also known for 'Musical Tourette’s' and can be heard bursting into song at the most inappropriate moments within the creative department.Write to Steve Meet Steve on LinkedIn
Anthony DonaldsonExecutive Planning Director
Anthony has 16 years' experience using insight and analysis to fuel creativity in marketing communications. At Haygarth he is responsible for planning, research, strategy development and evaluation. Anthony has worked across a range of clients including Sony, Clarins, Mars and Heineken. Anthony plays a key role in ensuring that we deliver work that connects on an emotional level to amaze and persuade.Write to Anthony Meet Anthony on LinkedIn
Tim ClarkFinance Director
Tim is an economics graduate and a PWC trained chartered accountant who joined Haygarth in 2004 as Financial Controller and was promoted to Finance Director in 2006. He was instrumental in securing the Management Buy-Out of the Haygarth Group in 2005 and the subsequent sale to Omnicom in 2014. In addition to the financials, Tim plays a key role in commercial matters, liaising with professional advisers and in the corporate governance of the business.Write to Tim Meet Tim on LinkedIn
Steven GrayJoint Managing Director
Steven joined Haygarth as an account executive in 2001 and has grown through the ranks to his present position as Joint Managing Director. Over the past 15 years, Steven has worked on a diverse range of integrated accounts specialising in Retail, FMCG and Technology sectors. Together with Charlotte Amos, they manage client servicing and the account handling function at Haygarth, with Steven providing strategic direction and client leadership on key accounts including Vodafone and Sony Mobile.Write to Steven Meet Steven on LinkedIn
Charlotte AmosJoint Managing Director
With over 15 years of experience working in BTL marketing, Charlotte specialises in retail and shopper marketing, both agency and client side. During her time at Haygarth, Charlotte has led accounts including Heineken, Mars, O2, Nokia and Signet. Charlotte has also led the Disney UK retained retail account for 9 years and has more recently taken best practice from the UK market across EMEA. Together with Steven Gray, Charlotte champions and drives the agency’s overall client servicing function.Write to Charlotte Meet Charlotte on LinkedIn