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News & Culture

Sony London Office Rebrand

Our long-standing client, Sony, recently challenged us to inject some brand personality and a dash of colour into their brand new office space. Naturally, they wanted their employees to feel both inspired and motivated by their everyday office, and for visitors to feel welcome, excited and at one as soon as they set foot inside.

Our creative team got to work, delving deep into the culture, heritage and character of Sony. For the reception area, we created a bold and colourful timeline that showcases just a few of Sony’s milestone accomplishments. The meeting rooms at Sony are each named after iconic Sony products; Bravia, Walkman, PlayStation, and so we brought them to life by covering the walls with bespoke designs that incorporate product imagery, giving each room a strong, standout identity. For the remaining areas of the office, we combined moving and motivational quotes with lifestyle imagery to ensure everyone at Sony feels inspired and at home in their office space.

A massive well done to our fantastic creative team and Sony team!