We’re absolutely delighted to be this year’s winners of Marketing Magazine’s Promotional Marketing Agency of the Year. This is the perfect end to a fantastic year and thank you to all our clients and partners for giving us opportunity to work on some great campaigns. Our talented team are hugely excited and we’ll be celebrating in style in SW19.
Promotional Marketing Agency of the Year: Winner
It has been a long time coming, but Billington Cartmell's dominance in this category has finally been cracked by Haygarth, which has won Marketing's award for Promotional Marketing Agency of the Year 2011. Haygarth's well-deserved triumph follows a proliferation of new-business wins; the independent agency went from strength to strength during its 27th year of business.
Led by chief executive Sophie Daranyi, managing director Marcus Sandwith and recently appointed group creative director Steve Rogers, the agency's emphasis on its creative credentials is gaining ever-more recognition from clients.
After strong strategic work for premium yoghurt Rachel's, Haygarth was invited to take part in the brand's above-the line pitch earlier in the year and scooped the account in partnership with HMDG.As well as having the stamp of approval from judges, Haygarth has also received plaudits from its own staff. This year marks the sixth successive year it has been named among The Sunday Times' top 100 'Best small companies to work for'.
Such accolades can be attributed to the agency's array of business development and CSR programmes. It invested more than £50,000 in training, as well as running regular knowledge-sharing sessions in lunch hours. For their part, staff have contributed more than £30,000 to children's charity Rainbow Trust through pro bono and fundraising events throughout the year.
The internal sense of camaraderie appears to have rubbed off on Haygarth's clients, exemplified by a string of long-standing relationships. It has been the lead strategic and creative agency for Signet, owner of jewellers Ernest Jones and H Samuel, for the past 14 years and has worked with Procter & Gamble for seven years.
Notable work for the latter includes Gillette's 'World's biggest shave' campaign, which involved 'shaving' a 70m-long portrait of tennis player Roger Federer into a field in the build-up to the Wimbledon Tennis Championships. Accompanying activity smashed brand records, notching up 156,840,535 social-media impressions alongside national press coverage.
The judges tipped their hats to the creativity shown across the promotional marketing sector in the face of difficult market conditions. All the finalists, the judges said, renewed their faith 'in the creative entrepreneurialism that is the hallmark of promotional marketing, particularly in a climate where price cuts and discounting pervade almost every brand and retailer'. This sentiment makes Haygarth's win all the more commendable.
Matt Chapman, Reporter, Marketing.
Marketing’s Full Article : http://www.marketingmagazine.co.uk/go/agencyoftheyear2011/
