For a four-week period during the London Olympics, the campaign will see the Swarovski Regent Street boutique preview the new Kingdon of Jewels, collection.
During the event, artist duo Good Wives and Warriors will paint a live large-scale illustration celebrating iconic London landmarks, culture, architecture and fashion. The illustrations will complement bespoke in-store POS displaying the new Autumn/Winter collection.
Our campaign integrates with Swarovski's Facebook page, where fans can view the new collection, as well as photos being uploaded live from the store. Fans will also be able to tweet their comments as the campaign happens, with the authors of the best comments getting their names featured in the hand-drawn illustrations.
Managing Director Swarovski UK & Ireland, commented: "With the spotlight on London this summer during the Olympics, we wanted to provide our UK and visiting global fashion customers to to a unique retail experience that will launch the new collection and celebrate 'Iconic London' at its best. We were delighted by fresh, insightful ideas and the campaign will further endorse Swarovski's premium fashion positioning".