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News & Culture

Alcon Multifocal Contact Lens Campaign

Our most recent work with Alcon has been creating the Multifocal Contact Lenses campaign. The campaign focuses on educating eye-care professionals and their customers about presbyopia (a natural loss of near focusing ability that occurs with age), and the variety of options available to treat it.
   
We created a selection of campaign elements that all play an instrumental role in adequately educating both ECPs and consumers. The first element is ‘A clear approach to Presbyopia’ – an interactive PDF designed to inform ECPs about the condition and how to treat it, revealing Alcon’s extensive contact lens range as the front-runner solution, given the versatility of their Multifocal lenses. This was a first for Alcon; utilizing an online platform to offer an engaging and informative means to educate ECPs, and it has already proven to be a success, with glowing ECP and consumer reviews.

We also produced attention-grabbing, informative print assets to support the campaign in-store: detailed leaflets, leave-behinds for ECPs, a pocketbook that can educate both staff and customers about the options available for patients with presbyopia and stand-out in-store POS. The POS suite for the Alcon Multifocal campaign took learnings from our most recent work with Alcon to offer more innovative solutions to shoppers. Our bespoke digital content also works alongside the in-store elements to further educate consumers.

The Alcon Multifocal Contact Lens campaign is now live in opticians’ stores across the UK & Ireland.