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News & Culture

Red Stripe & Desperados: Find Your Beat

We’ve launched a new campaign with Heineken’s Red Stripe & Desperados brands that ensures they are each front of mind during this year’s ever-competitive Freshers Week at unis across the UK. Find Your Beat includes a gift with purchase promotion, a Checkout Smart promotion and a Text2Win prize draw where students who buy products from either brand’s range are in with a chance to win a series of exciting prizes.

The campaign relies heavily on students’ love of music and finds a simple way to enhance group occasions during Freshers Week, such as parties, socials or games nights, making the occasion more ownable for Heineken. The prizes - Sony smart speakers, a Spotify subscription and branded Bluetooth speakers - cater to both Red Stripe and Desperados’ connection to music and to their brand heritage.

Find Your Beat is live in national retailers, wholesale and convenience stores across the UK throughout September and October 2018.