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Tom Hardy and other ways to talk to mums

Mums talk. And as a mum I can vouch for that. We chat in the playground, over coffee, on social media during night feeds and even on rare evenings out. But here’s the thing, we don’t just talk about our kids, we also share products and brands that make our role as mum easier – which to marketeers (I’m one of them too), is like gold dust.

So how can brands break into this inner circle? Speaking to mums in a relevant and more meaningful way is a good start.