QR codes have had a rather undeservedly rough ride over the years. These useful technology underdogs have the power to link physical media to digital extensions, right in the palm of our hands. Yet mention a QR code in a creative brainstorm and you’ll be met with indifference, possibly ridicule, even forceful ejection from the room.Things, however, are about to change. With the latest iOS11 update, Apple have quietly introduced QR code recognition directly into the native iPhone camera app. This belated adoption of a seemingly defunct technology just might drag QR codes back from the brink of oblivion and deliver us the seamlessly connected utopia we deserve.