our thinking

Alcohol Health Alliance - the call for further restrictions on alcohol advertising

The argument presented by the Alcohol Health Alliance sounds, on the face of it, to be laudable – the desire to protect children - not many people are going to argue against that. The...
The Best of Both Worlds. Just Click and Collect!

Retailers are constantly looking for new ways to ensure customer satisfaction. Luckily for any disgruntled online shoppers, Click and Collect services are becoming increasingly popular and...
Shops just for Christmas, not for life

It's beginning to look a lot like Christmas; the nights are drawing in, there's a crisp wintery chill in the air and our high streets are lit up with festive lights and decorations....
How to run a successful retail Twitter campaign

Social media has exploded into the retail environment, as it has almost everywhere, and Twitter remains one of the most popular social media sites for retailers. The reason for this is simple,...
The perfect threesome – social media, mobile and experiential?

Consumers are no longer passive spectators of marketing activity – they expect to be active participants in brand conversations and campaigns. Experiential marketing fulfils this demand by...
The Retailer and the Responsive Design Revolution

There’s an evolution afoot in world of the web design. It’s gathering momentum and clients and agencies alike are starting to recognise its importance – precisely because it has...
Who will take home gold for Olympic in-store marketing?

Originality, elements of surprise and increased engagement are fast becoming expected parts of the retail environment – and the Olympic spotlight has provided a catalyst for brands to put on...
Audi raises the digital retail stakes

With the struggle to reach consumers continuing apace, brands need to ensure their strategies are still effective and relevant in the new customer environment. Technology is a major factor in this...
Would you like an M&S bank account with your knickers?

So M&S has decided to take the term ‘retail bank’ literally. Considering their existing M&S Money offering, it was only a matter of time really. M&S is hoping to capitalise...
Measuring Experiential

Consumers are no longer passive spectators of marketing activity. They have moved beyond accepting brand messages integrated into other platforms. Consumers now demand to be active participants in...