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We stopped busy women in their tracks and gave them some much needed ‘me time’ at the Clarins Urban Oasis – an incredible immersive experience to launch their new MultiActive Day and Night creams. Using cutting-edge face mapping technology, we projected beautiful animations on to women’s faces, telling the visual story of a ‘day in the life of their skin’ and bringing the products to life before their eyes.

Check the results

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THE EXPERIENCE

We invited women to journey through four different zones and activate each one of their senses. They could choose a bite-size Beauty Bar treatment, pick up free samples and attend ticketed talks by influential bloggers.

THE TECH

Our in-house Creative Technology team created a totally revolutionary product demo, combining real-time face tracking with 3D projection mapping. As we projected beautiful animations on to women’s faces, they dynamically adapted to each individual’s features and reacted to their movements.

AND THERE’S MORE…

Then we got women to share their amazing face mapping experiences! Once they stepped out of the ‘projection pod’, they could print out a photo at our NFC-enabled print station and would also receive personalised emails.

Results

  • Over 6,000 visitors
  • Driving 42% to store
  • One new sale per minute
  • OTS reach of more than 3.3m