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We brought the Ernest Jones ‘Love and Life’ proposition to life throughout their whole marketing suite with a sparkling new brand refresh across 180 UK stores – capturing the emotion of life’s special moments and placing the brand at the very heart of them.

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Shining Brighter

The beautiful new identity includes a fresh and simple colour palette combined with black and white lifestyle imagery. Our creative refresh gave the brand a stronger visual identity in a crowded marketplace and added a premium feel to the whole consumer journey, both in store and online.