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We brought the Gillette Boxpark concept store to life in the digital space, so consumers could create and order their very own bespoke, 3D-printed razor handle online. Using a series of advanced creative technologies, we provided an engaging and fully immersive experience for both mobile and desktop.

See it live

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Get a handle on this

The RZR MKR concept allowed consumers to create and order a custom 3D-printed handle for their razor. We built the website to mimic this idea. Working from the initial design concepts produced from scratch, our creative technology team needed to ensure that the finished online product was brought to life to match these as closely as possible.

Smoothly done

Full live customisation of the bespoke 3D razor handle was developed to work fully across mobile and desktop, for a smooth and seamless experience across either platform.