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We single-handedly saved men across the nation from Christmas disappointment, and positioned Kronenbourg as more than just a festive tipple, with a limited edition pack that combined a class gift – socks – with the present they really craved – beer!

KNOCKING THEIR SOCKS OFF

By giving additional value to a Christmas gifting classic, the campaign provided shoppers with a simple festive solution and a clear reason to choose Kronenbourg over its competitions. A win-win all round!