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We pulled out the stops and went bold for our sixth brand experience at London Fashion Week and Festival for official sponsor, Maybelline. Our striking area captured the brand’s ‘New York’ energy, edge and style, while showcasing new products and encouraging trial and experimentation. Professional makeup artists were on hand to apply the latest looks and, not short of a model or two, it was the perfect place for inspiration-hungry attendees to browse, try and buy.

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A model performance

We gave style-conscious attendees what they wanted – the opportunity to show off their latest looks to everyone on their social networks. Makeup artists helped them perfect their perfect selfies, while our ‘Flaunt the flutter’ marble photo booth encouraged consumers to experiment with Maybelline’s new mascara and share the eye-catching results.