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We reignited a passion for pizza by introducing the UK to Telepizza, a Spanish delivery and takeaway company. A new identity, ‘Happiness is Handmade’, formed the base for a full evolution of their brand. This was topped off with a big dollop of deliciously fresh thinking and a sprinkling of extra special ingredients.

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Happiness is Handmade

While we stayed sympathetic to the global brand, the new identity, supported by a full range of in-store collateral and POS, appealed to UK pizza lovers with a distinctive verbal and visual language. The retro-style design, complemented by a playful and engaging tone of voice all added up to a recipe not just for sales, but for good quality food, enjoyed just the way pizza should be – with friends.