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Under the Sustainabilisea

Under the Sustainabilisea

Our big, beautiful activation with Kiehl’s is now live in their King’s Road store, as part of this year’s Chelsea in Bloom. 

‘Under the Sustainabili-sea’ features an intricate, disruptive and eco-friendly flower display that is made entirely of recycled, reclaimed and sustainable products. It also features a fun photo opp with sea creatures, the infamous Mr. Bones and the chance to momentarily become a mermaid (or merman!).

Brand ambassadors invite shoppers to step inside the store, where they receive a clam-shaped card which when dipped into our water feature, mysteriously reveals an exciting Kiehl’s prize. Each prize is tailored to the Kiehl’s Made Better five pillars of sustainability – prizes range from a deluxe facial to a bespoke handbag made of aluminium ring pulls (worth more than £200!). Throughout the activation both instore and out, shoppers will be educated on the Kiehl’s Made Better mission, as a great way to showcase the brand’s genuine environmentally-friendly ethos.

This brand experience is live in the Kiehl’s King’s Road store from 20th – 25th May, if you’re visiting this year’s Chelsea Flower Show, make sure you stop by and win a fantastic prize!

A massive shout out to our incredible creative and brand experience teams for yet another showstopper.

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