We’ve joined forces with Haagen Dazs during the winter months to help people lighten up and say ‘Haagen Yaasz’ to their new 150 calorie gelato. Following the indulgence of the festive period, we know people are looking to eat healthily, get back in the gym, and generally get back on track. Through our targeted social campaign, which is running across Facebook, Instagram, and Pinterest, we’ve fought back against the idea that this means saying no to the little treats we all enjoy.
Our Haagen Yaasz campaign speaks to those of us for whom January means calorie-counting and self-control, giving permission to enjoy the new low calorie Haagen Dasz as an indulgence without compromise. Running through January into early February, it features bespoke creative content brought to life through animated stop-motion content, showcasing the product and our core message of treating yourself this winter by saying ‘Yaasz’ to Haagen Dasz’s new low-cal gelato range.