La Roche-Posay Sun Care Station
Together with the team at La Roche-Posay, we wanted to ensure that sun care was front of mind as the weather reached sweltering heights in London.
After a summer of cancelled sampling opportunities at some of the UK’s largest consumer shows, we were challenged to ensure that La Roche-Posay was front of mind for shoppers when choosing their sun care products of choice.
With this in mind, we created the La Roche-Posay Sun Care Station to pop-up at large parks in the capital for the public to sample their expert recommended sun protection. Centre of attention will be Anthelious Invisible Fluid, in all four of its variants (Normal Combination Skin, Oily Skin, Dry Skin and Baby). And each person who visits the purpose-made sampling trike will be given a free sample by one of our Brand Ambassadors to take away and protect them whilst they enjoy the sunshine.
The trike will also showcase a QR code, specifically created for this campaign to allow consumers to scan and be directed to the retailer’s website, complete with a special offer, to purchase the product.
Safety was front of mind during the creation and execution of this sampling activity, and we ensured that social distancing was put in place for those attending the activation, as well as onsite hand sanitising stations and all sampling staff wearing face masks.