Birra Moretti Festive Hamper Promotion

Our new Birra Moretti festive hamper promotion is now live in Sainsbury’s stores nationwide.

The Sainsbury’s exclusive activation celebrates Birra Moretti’s heritage in bringing people together to spend quality time and enjoy delicious meals.

Nectar card holders who scan their Moretti pack and card will be entered into the prize draw to win 1 of 50 luxury, festive Italian hampers. The hampers feature a range of Birra Moretti merchandise, from a pizza cutter to glassware, to an apron and bottle opener, as well as BM beer (Normal and Zero) and a selection of Italian foods.

Our bespoke shopper campaign includes a full suite of instore POS, proximity 6 sheets and a series of digital touchpoints.