Birra Moretti Winter Gardens
Our Birra Moretti Winter Gardens activation is now live in three South London pubs. Following the lifting of lockdown, we were enlisted to breathe life into 3 Young’s pub gardens this winter.
The installation has been created with an aim to produce warm, inviting and atmospheric outdoor areas that have a distinctive Italian, Moretti feel. Our team brought these spaces to life and made them feel like Italian piazzas by adding real olive trees, bespoke lanterns, large gas heaters and decorative entrance arches, as well as branded table numbers, crates and staff uniforms.
Given the fast-changing hospitality landscape post-lockdown, we worked with Birra Moretti and Young’s to ensure they could still offer a Covid-safe, enjoyable outdoor environment. The bespoke installations encourage consumers to spend more time at the pub gardens and (hopefully) drive sales of Moretti in the on trade.
The activation is now live at The Cherry Tree in East Dulwich, The Wood House in Dulwich and The Bull, Streatham.