Giving Spring the #LylesGoldenTouch

This Spring, we’re working with Lyle’s Golden Syrup® to encourage some deliciously versatile home baking across Easter and beyond.

Our #LylesGoldenTouch paid social campaign is being run across both Facebook and Instagram during the run-up to the Easter weekend through to mid-April.

The ads feature two different creative approaches based around our campaign platform #LylesGoldenTouch and aim to raise brand awareness across the baking vertical during the campaign period.

Both will run as dark ads across both social networks, but you can also follow Lyle’s Golden Syrup across Facebook and Instagram for more baking content.