Welcome Rachel and Frankie
A warm welcome to our new senior team members Rachel Cross and Frankie Speakman, to our Commerce and Brand Experience teams to lead clients through the fast-moving digital commerce landscape.
Rachel will be leading the agency’s shopper and commerce division, she brings with her 18 years of experience to bring a unique perspective on the UK retail landscape to the likes of Coca-Cola, General Mills and Unilever.
Working along with newly hired Dan King (Head of Digital & eCommerce) who brings both media planning and client-side experience to Haygarth. Together with the wider team, the duo’s added energy and expertise will increase the agency’s ability to “Amaze & Persuade” through meaningful brand engagements and measurable sales.
Commenting on her appointment, Rachel said, “I’m incredibly excited to be working with a fantastic portfolio of clients, supporting them to drive growth and navigate the complexity of the digital landscape to ensure they remain strong in their markets...”
In addition, Frankie Speakman has joined Haygarth as the new Head of Brand Experience who will be working with new Head of Operations, Ben McDonald who brings extensive international experience. Frankie comes from specialist experience shop, Hot Pickle, where she was Business Director. She brings with her huge expertise in integrated brand experiences both across the UK and internationally which was built not only at Hot Pickle but also as Managing Director of Seen Productions and within award-winning agencies, Amplify and Space.
Frankie comments, “I’ll be leading the newly refreshed BX team with a ‘Build Back Better’ ambition. We’ll be taking on board all the behavioural and technological learnings from the pandemic years to offer clients reimagined customer experiences which leave lasting impressions.”