News & Culture
The return of All Access with Jack
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers the chance to win a host of music themed prizes every hour of the day between 19th May and 15th July 2020 with every purchase of a promotional Jack Daniel’s bottle or multipack from UK Tesco and One Stop stores.
As well as prizes including Jack Daniel’s mini-fridges, personalised soundwave prints and a weekend mini-break in the city of the winner’s choice, ‘All Access with Jack 2020’ will automatically enter all entrants over 21 in a draw for the jackpot prize: a ‘design your own’ USA music tour for two people. The lucky winners can choose from a selection of iconic musical US cities including New Orleans, Chicago, and Memphis – with all tours culminating in Nashville where they can check out the buzzing local music scene, as well as enjoying a visit to the world-famous Jack Daniel’s distillery in Lynchburg, which still produces every drop of JD to this day. It’s also up to the winners how they see the sights, whether it’s kicking back and letting us handle the transport, or hitting the open road on a self-drive adventure.
Last year, our ‘All Access with Jack’ promotion resonated exceptionally well with shoppers, quadrupling the industry average rate for an on-pack promotion in the initial 8 week run. Off the back of this incredible reception, this year we’ve evolved the campaign with bigger, more exciting prizes which the winners can personalise.
The promotion mechanic is a QR code found on the plectrum inside the on-pack neck tag or on multipack packaging, encouraging shoppers to scan the code or visit the custom-built microsite where they can enter their unique code, finding out instantly if they’re one of our lucky winners. The campaign reaches across in-store POS, Tesco magazine, digital banners, and offsite media.
A massive well done to the wonderful team who have brought an even bigger & better version of 'All Access with Jack' to life.