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News & Culture

Bringing the #BeUnlimited experience to the Peak Conference

To highlight Vodafone’s industry-leading range of products and services, Haygarth is proud to announce the launch of their best-in-class exhibition stand at the Dixons Carphone’s conference. The innovative and impactful activation provides a multi-layered brand experience that aims to educate and engage stakeholders and staff, showcasing Vodafone’s extensive offering for Dixons Carphone’s customers.

Taking place at the NEC in Birmingham, the activation utilises Vodafone’s recent #BeUnlimited infinity room experience. The consumer-facing #BeUnlimited campaign toured the UK in August and celebrated the launch of Vodafone’s 5G offering. The experience included an infinity mirror selfie booth, consumer competition and immersive sound shower element. At the Peak Conference, these same campaign elements are combined with educational pods that detail Vodafone’s key brand propositions, so that Dixons Carphone’s staff are fully equipped with the knowledge and product expertise to become successful brand ambassadors.

To maximise attendee engagement, Haygarth’s activation includes a bespoke prize promotion whereby all visitors to the stand will be entered into a draw to win from a selection of amazing prizes; ranging from tech bundles to holidays abroad – ensuring that Dixons Carphone employees leave Vodafone’s stand feeling both excited and informed.
Dixons Carphone’s conference is at the NEC in Birmingham 16th and 17th October 2019.

“We’re excited to launch our most engaging and immersive trade activation to date. We are confident in the power of well-versed and excited staff in the retail space, and believe that for Dixons Carphone’s employees this activation will highlight and make memorable Vodafone’s latest offering.” - Charlene Kharbanda, Brand Manager at Vodafone UK