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News & Culture

Facing the Extremes with Kiehl's

Our campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s best-selling Ultra Facial Cream is great at handling the extreme conditions our skin can’t, we used this nugget as inspiration to create our innovative retail experience at its Covent Garden store.

We intrigued passers-by to engage with Mr. Bones and ‘Face the extremes and win’ by handing out innovative hot and cold reveals - activated by our thermal in-store displays - to reveal their prize.  Screenshot-2019-03-22-at-14-44-58

But that wasn’t the only thing catching shoppers’ attention. We combined this footfall-driving mechanic with brand ambassadors who offered expert skin consultations in store, and a temperature-themed digital window display that brought to life freezing ice and scorching dryness conditions to create a stunning disruptive installation. Screenshot-2019-03-22-at-14-44-45
Our activation was supported on Instagram, where bespoke content hosted on Kiehl’s account encouraged their wider community to get involved.

All in all, this campaign was a huge success with impressive, increased footfall and heightened engagement from Kiehl’s store staff. Happy days.