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News & Culture

Launching LÄRABAR at London Fashion Week

This weekend we brought to life an exciting partnership between LÄRABAR and London Fashion Week, complete with healthy snack bar sampling, countless photo opportunities, influencer breakfasts and much more.

As part of its launch into the UK market, we’ve positioned LÄRABAR as a fashionable and healthy snack – true to its heritage of being the original fruit and nut bar. Our brand experience saw hundreds of LFW guests at the #PositiveFashion events receiving samples of the Official Nutrition Snack Bar. Guests were also encouraged to take photos alongside the environmentally-friendly Larabikes, which are complete with nearby recycling bins to minimise waste at this year’s green-focussed LWF.

Sponsoring London Fashion Week is just one part of our exciting launch campaign with LÄRABAR. The coming weeks and months will also see the launch supported by experiential and in-store sampling, shopper marketing, PR and social media, all seeking to attract consumers by the brand’s ‘food made from food’ and ‘less is moreish’ motto. These highlight to consumers the value of eating natural and raw food as a source of energy. Our LÄRABAR trike will be stopping by shared workspaces, supermarkets, food markets and events across London.

Founded by Colorado-based female entrepreneur Lara Merriken in 2000, LÄRABAR has since taken the Northern American market by storm. LÄRABAR is the fastest growing wellness snack brand in the Nutrition category, having achieved 25% growth in the last year and nearly tripling market penetration over the past three years. The brand is now a household name in the US, including a huge celebrity fan base. LÄRABAR is speaking to a health-conscious but also an eco-conscious consumer who is looking for a treat that isn’t bad for them or the environment. 

A massive well done to our brilliant Brand Experience team, stay tuned for more updates on this exciting brand launch.