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News & Culture

Launching a Brand with a ‘Less is More’ Approach

This year we are launching an exciting new brand in the UK, and that brand is Lärabar. What makes this brand so exciting? It’s simple, Lärabar has a philosophy of making food made from food and keeping the ingredients simple, simple, simple. The result is a healthy snack that you will find hard to put down because it’s so gosh darn delicious.

‘Less is moreish’ is the campaign we have launched across the country. Over the next few months we will be using different sampling opportunities at different events to highlight how less ingredients and less nasties mean more taste.

Our first week of events saw us execute an exciting partnership between LÄRABAR and London Fashion Week, where less is moreish was brought to life using ‘Less fuss, more style’ giving the Lärabar lifestyle a fashion context. The activation was complete with healthy snack bar sampling, countless photo opportunities, influencer breakfasts and much more.

Sponsoring London Fashion Week is just one part of our exciting launch campaign with LÄRABAR. The coming weeks and months will also see the launch supported by experiential and in-store sampling, shopper marketing, PR and social media, all seeking to attract consumers by the brand’s ‘food made from food’ and ‘less is moreish’ motto. These highlight to consumers the value of eating natural and raw food as a source of energy. Our LÄRABAR trike will be stopping by shared workspaces, supermarkets, food markets and events across the UK. 

A massive well done to our brilliant creatives and Brand Experience team, stay tuned for more updates on this exciting brand launch.