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News & Culture

Our Gillette Shave Station Tour

Our latest brand activation in partnership with Gillette, the Shave Station Tour offers men around London the chance to give their skin the attention it deserves. With days as full as their beards, it can be so easy for men to rush their shaving routines. Often, men pick products that aren’t best suited for sensitive skin, which can often result in irritation and daily discomfort. The good news is that we are on hand with Gillette to invite men to take a few moments out of their busy days to treat themselves to a top quality shave.

Set up outside Boots in Westfield Stratford City and Westfield London, our activation encourages passers-by to take a seat on one of our sleek barber’s chairs, where they are offered a hot towel shave. Whether looking for a clean shave to fight that five-o’clock shadow, or just a shape up to tame a beard, our specialist trained POD staff use Gillette’s new Skinguard Sensitive range to freshen up customers’ facial hair. Skinguard Sensitive is the first razor designed specifically to stop irritation for men with sensitive skin, as certified by the British Skin Foundation. The result is a clean, smooth shave that keeps everyone looking and feeling good.

Additionally, we have set up a football table by the Shave Station to let our customers unwind while they wait for their irritation-free shave. Promoting the new Skinguard Sensitive range, clients are directed to the nearby Boots store to pick up the newest range of innovative products.

Our Gillette Shave Station Tour is running from the 4th to the 10th February in Westfield Stratford City and from the 11th to the 17th February in Westfield London.

A massive well done to our Brand Experience and POD Staffing dream team for bringing to life yet another engaging activation.