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News & Culture

The #BeUnlimited Experience

To support the launch of Vodafone’s new Unlimited data plans, we're incredibly proud to announce the launch of the #BeUnlimited experience – an immersive brand experience that invites consumers to see, hear and feel what it’s like to live a life without limits.

Inspired by the reality that limited data means that we can’t always experience life to its fullest, the activation aims to take consumers on a sensory journey to free them from their limited data life and show them that unlimited connection means unlimited potential.

With a series of awe-inspiring audio and visual experiences, an infinity mirror selfie booth and a chance to win the latest Samsung smartphone by sharing pictures on social media, it’s an experience that consumers will not forget. 
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#BeUnlimited launches Friday August 16th at Westfield White City. Its tour dates are as follows:

Westfield White City: 16th – 26th August
Edinburgh Festival Square: 29th August – 1st September
Newcastle Grainger Street: 5th September – 8th September

A massive well done to our brilliant Vodafone & Brand Experience teams for bringing this big beautiful campaign to life!