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Taking the misconception that contact lens comfort can’t last all day, we produced a lifestyle-led Digital Out of Home campaign for DAILIES TOTAL1® contact lenses that brought to life the product’s greatest benefit – long-lasting comfort. Displayed on the large screen stretching across London Waterloo station, our striking animation demonstrated relevance to commuters with the emotive message that they could spend all day living in the moment, not worrying about the comfort of their lenses.

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We used the high footfall, large format Wow screen at London Waterloo station, along with digital 6-sheets and large format displays adjoining tube and train stations, delivering numerous opportunities to communicate to consumers that Alcon’s DAILIES TOTAL1® contact lenses can seamlessly enhance their day to day lives.