
We empowered women and men to embrace their first greys, giving them the courage to face them with confidence.
Our new positioning for hair colour brand Nice’n Easy challenged the beauty sector head on. ‘Colour it, don’t colour it, but always own it,’ went against the usual paradox of embracing body positivity and the next giving us a list of things we must change.
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Results
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Combined 12.5 million impressions across Facebook and Instagram
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Reached 10.6 million unique people over 2 weeks
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Social content generated 1.77 million post engagements
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Click through rates (CTR) from YouTube content to our campaign website tripled our benchmarks
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Retargeting our audience saw View Through Rates (VTR) of 48%
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Integrated PR and Influencer launch campaign reached 113,787,863