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Entertainment to the Extreme

To communicate the great entertainment features of Sony Xperia ZX2, we had to take entertainment to the extreme – creating an immersive brand experience that touched all the senses.  

The Challenge

With the smartphone market a more crowded and competitive environment than ever before, Sony needed to generate large-scale excitement around the launch of their new Xperia XZ2 handset. Given the new handset’s interactive and impressive features, we created something that allowed countless shoppers to engage with the product.

The Insight

Being told about high-end specs and great entertainment features isn’t enough. To truly understand the power and why the Xperia XZ2 is the ultimate entertainment handset, you have to experience it.


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