Everyday Extraordinary
Our immersive brand experience literally reinvented the wheel, showing consumers a world of possibilities lived with Sony Mobile.
The Challenge
Only 30% of UK consumers were aware Sony made smartphones, let alone some of the best in the market. Our challenge was to put the latest Sony Xperia Z3 at the top of the list for shoppers looking to upgrade their phone.
The Insight
We found the normal way of trying out a new phone was, frankly, boring. Being told about the new features simply wasn’t good enough. Shoppers wanted to see how the features would elevate their everyday experiences.
The Idea
We reinvented the smartphone demo experience by putting the Sony Xperia Z3 into the shopper’s world using our incredibly disruptive Sony Wheel. Our hands-on and highly innovative experience let people experience exactly how the new handset made their life better.
