Facing the Extremes
When Kiehl’s asked us to reintroduce shoppers to their best-selling Ultra Facial Cream (UFC) – designed to handle the extreme conditions our skin can’t – we knew we’d have to navigate some tricky conditions ourselves. But with an innovative promotion and stunning digital window displays that shoppers couldn’t ignore, we managed to cut through Covent Garden’s crowds to get people in store.
The Challenge
When Kiehl’s asked us to relaunch their best-selling Ultra Facial Cream (UFC) – designed to handle the extreme conditions our skin can’t – at their Covent Garden store, we faced a bit of a challenge. Covent Garden is hectic. It’s loud. And just about everyone is singing or shouting about something. We needed a solution that would cut through the hustle and bustle, and persuade shoppers to pop in store to buy their UFC.
The Insight
We know shoppers love giveaways. And the promise of an instant win immediately grabs attention. Could we find a way to capitalise on this behaviour that would bring to life the benefits of UFC while driving people into Kiehl’s Covent Garden store to buy it?
The Idea
We got shoppers to pour through the door by inviting them to ‘Face the Extremes’ with UFC for guaranteed prize wins. Brand ambassadors handed out innovative hot and cold reveal promotional cards that, when activated by our thermal in-store display, revealed instant wins. Skin experts were on hand to offer advice, and a stunning temperature-themed digital window display completed an experience that left shoppers in no doubt to why UFC was the perfect protection for their skin.
