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When Kiehl’s asked us to reintroduce shoppers to their best-selling Ultra Facial Cream (UFC) – designed to handle the extreme conditions our skin can’t – we knew we’d have to navigate some tricky conditions ourselves. But with an innovative promotion and stunning digital window displays shoppers couldn’t ignore, we managed to cut through Covent Garden’s crowds to get people in store.

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An Ultra Cool Promotion

If our temperature-themed digital window display wasn’t enough to grab the eyes and attention of people walking past, we got them pouring through the door by challenging them to ‘Face the Extremes’ in exchange for guaranteed prize wins. Brand ambassadors spread the word on the street with innovative hot and cold Mr. Bones thermometers that were playful and different – but also intriguing enough to draw people inside to find out more.

Turning Up the Heat

When activated by our thermal in-store display, the hot and cold thermometers revealed instant wins that made coming inside more than worth the effort. Skin experts were on hand to offer advice and share the rich product story, completing an experience that left shoppers in no doubt of why UFC was the perfect protection for their skin.

Results

  • Increased footfall up to 70%
    Increased footfall up to 70%
  • 80% of consumers went to store as a direct result of the activity
    80% of consumers went to store as a direct result of the activity
  • 1,000+ new people engaged with the brand
    1,000+ new people engaged with the brand