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Working closely with Heineken, we helped turn their Star Retailer website from a traditional B2B programme into a fully responsive platform with a playful personality. An essential tool for retailers in an ever-changing shopper landscape, this new online hub has trade at its heart and offers straightforward, valuable advice and consumer insights to keep Heineken and retailers one step ahead.

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A personal approach

With a fresh look and direction, we took Star Retailer and transformed it into a fully CMS responsive website with a new, friendly face. A personable tone of voice and bold visual identity made boring stats stand out and translated industry jargon into layman’s terms, helping to grow advocacy for the brand and keep Heineken ahead of its competitors.

Smarter shopping

Through our extensive research with Heineken, we created a go-to-hub that helped to solve the most common problems for retailers in simple terms. This included in-store advice, merchandising ideas, the latest shopper insights and needs, and additional support for independent and convenience retailers.


  • 113% increase in new website traffic
  • 35% increase in daily sessions
  • 220% increase in Organic search results