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We proved to Brits everywhere why Heinz Beanz are the best – the nation’s favourite, in fact. There are numerous copycats, but only Heinz has the unique taste that comes from over 100 years’ heritage. Our Z Factor campaign (think X Factor, only Heinzier) served up fun and engaging social media content and playful on-pack messaging that heroed the unique qualities of Heinz Beanz in a way only Heinz could.

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Spilling the Beanz

We shared our stories in a way that felt totally Heinz – through snappy social videos, sponsored Facebook carousels and video on demand. Each piece of tasty content celebrated a simple reason why Heinz Beanz are the only beans with the Z Factor.

Bean Counting

Our exclusive Tesco on-pack played to one of our biggest strengths – the fact that Heinz has 57 unmatchable varieties. Shoppers could win £57 every hour, just by buying our Beanz. And buy our Beanz they did.

Results

  • Social reach
    of 76%
    Social reach  <br>
             of 76%
  • 71%
    Impressions
    71%  <br>
             Impressions
  • View through
    rates of 76%
    View through <br>
             rates of 76%
  • Sales uplift
    of 41%
    Sales uplift  <br>
             of 41%
  • 46,747 competition
    Entries
    46,747 competition <br>  
             Entries