London Fashion Week
For a decade we have supported Maybelline’s sponsorship of London Fashion Week – bringing the latest catwalk looks to style conscious attendees for maximum social standout.
The Challenge
Every year London Fashion Week takes over the capital. For Maybelline, it’s the place to be to engage with their fashion-savvy audience. However, with other brands competing fiercely for the attention of the same audience, how do Maybelline stand out from the crowd?
The Insight
It’s a no brainer that our audience want their social media followers to know they’re at one of the most exclusive events in the fashion calendar. More than that, they want to show they’re part of the excitement.
The Idea
We gave style-conscious attendees the opportunity to be part of London Fashion Week by showing off the latest looks to everyone on their social media. Maybelline makeup artists helped them perfect their perfect selfies, while our ‘Flaunt the flutter’ marble photo booth, encouraged consumers to experiment with Maybelline’s new mascara and share the eye-catching results.
