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London Fashion Week

For a decade we have supported Maybelline’s sponsorship of London Fashion Week – bringing the latest catwalk looks to style conscious attendees for maximum social standout.  

The Challenge

Every year London Fashion Week takes over the capital. For Maybelline, it’s the place to be to engage with their fashion-savvy audience. However, with other brands competing fiercely for the attention of the same audience, how do Maybelline stand out from the crowd?

The Insight

It’s a no brainer that our audience want their social media followers to know they’re at one of the most exclusive events in the fashion calendar. More than that, they want to show they’re part of the excitement.

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