Skip to content

Vodka Made By Finland

We reintroduced the world to Finlandia’s rich and storied heritage with an emotionally powerful campaign, bringing together the brand’s DNA in a global shopper toolkit that delivered impact across on and off-trade.

The Challenge

Despite being a top ten global brand within the growing standard+ category, Finlandia Vodka (FV) had struggled to generate growth in recent years. A lack of distinctiveness led to inconsistent brand comms, which weakened the brand and impacted sales. We needed to take a bold step towards creating an emotionally powerful idea with a solid insight that reconnected shoppers with the brand in a way that would make Finlandia the bottle they reached for first.

The Insight

The first thing shoppers look for when choosing a vodka is a high-quality brand with an appealing taste. Unfortunately, people didn’t associate Finlandia Vodka with purity, which distilled the brand’s perception in a competitive category. We needed to reaffirm the Finlandia brand credentials whilst intrinsically linking it with its purity, making it the go-to vodka of choice.

The Results

“Best global toolkit in the history of Brown-Forman.”
Global Marketing Manager, Finlandia Vodka, Brown-Forman

We use cookies to give you the best experience of using this website. By continuing to use this site, you accept our use of cookies. Please read our Cookie Policy for more information.