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Our 10 year partnership with Gillette and Movember has delivered precision shaves to Mo-Bros, raise hundreds of £1000’s for charity and created content rich experiences spreading the qualities of gentlemanliness to a new audience of men.

The Challenge

How do you turn Gillette’s partnership with charity good guys, Movember, into an experiential and digital activity – one that not only raises awareness and funds for a great cause in a credible way but also increases sales of the Gillette Fusion ProGlide Styler at the same time?

The Insight

Men do more and raise more when they’re in teams and those who are more engaged in a cause raise the most funds.

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