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How do you convince an optimistic, health-conscious, socially responsible, digitally addicted, young generation – many of whom think Clarins is a brand 'for their mum' – that MyClarins is the perfect skincare range for them? With a fresh, engaging campaign that goes beyond skincare and has them exploring their own unique nature of course.

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We took a personal
approach, naturally

From insight and creative through to a 1-month tour, our My Nature MyClarins campaign introduced MyClarins as the youthful, relevant and personal skincare brand that lets our 16-25 year old audience be their natural selves – whoever that might be. By revealing the characteristics they recognised in their own nature, we could match them to the product benefits and tailor a regime just for them.

On a mission
and on the road

To let our young student audience explore and learn more about their skin, their natures and the new range, we designed a bespoke My Nature MyClarins vintage airstream. Fitted with a fresh fruit and veg smoothie bar (inspired by MyClarins ingredients), product range display, Instagrammable moment and a consultation area, our airstream experience visited 14 top UK universities during its month-long tour.

Our intuitive

To really get under the skin of what makes someone who they are, and to give our young audience a highly personalised and engaging experience, we developed a digital diagnostic tool. Everyone who interacted with the screen was able to recognise their skin type, personality type and lifestyle to ensure they left with the products right for them.