By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. Read our updated privacy and cookie policy for more about what we do with your data, as well as your rights and choices – including how to manage cookies.

How do you convince an optimistic, health-conscious, socially responsible, digitally addicted, young generation – many of whom think Clarins is a brand 'for their mum' – that MyClarins is the perfect skincare range for them? With a fresh, engaging campaign that goes beyond skincare and has them exploring their own unique nature of course.

Discover more

We took a personal
approach, naturally

From insight and creative through to a 1-month tour, our My Nature MyClarins campaign introduced MyClarins as the youthful, relevant and personal skincare brand that lets our 16-25 year old audience be their natural selves – whoever that might be. By revealing the characteristics they recognised in their own nature, we could match them to the product benefits and tailor a regime just for them.

On a mission
and on the road

To let our young student audience explore and learn more about their skin, their natures and the new range, we designed a bespoke My Nature MyClarins vintage airstream. Fitted with a fresh fruit and veg smoothie bar (inspired by MyClarins ingredients), product range display, Instagrammable moment and a consultation area, our airstream experience visited 14 top UK universities during its month-long tour.

Our intuitive
nature

To really get under the skin of what makes someone who they are, and to give our young audience a highly personalised and engaging experience, we developed a digital diagnostic tool. Everyone who interacted with the screen was able to recognise their skin type, personality type and lifestyle to ensure they left with the products right for them.