Urban Oasis
We created a world’s first face mapping experience to highlight the unseen damage to women's skin and communicate the benefits of Clarins skin-care regime long before damage became visual.
The Challenge
Our challenge was simple – how do we get young women to re-evaluate their skincare needs and make Clarins’ new MultiActive Day and Night creams their go-to skin solution?
The Insight
We discovered that city living has a detrimental effect on the health of our skin. And, with more and more young women moving to the urban way of life, they were exposing themselves to a daily assault on their skin without even knowing.
The Idea
We got busy women to take time out with the Clarins Urban Oasis – an interactive tech led pop up beauty event. Using cutting-edge face mapping technology, we projected beautiful animations on to women’s faces, telling the visual story of a ‘day in the life of their skin’ while bringing the new Clarins range to life before their eyes.
