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Urban Oasis

We created a world’s first face mapping experience to highlight the unseen damage to women's skin and communicate the benefits of Clarins skin-care regime long before damage became visual.

The Challenge

Our challenge was simple – how do we get young women to re-evaluate their skincare needs and make Clarins’ new MultiActive Day and Night creams their go-to skin solution?

The Insight

We discovered that city living has a detrimental effect on the health of our skin. And, with more and more young women moving to the urban way of life, they were exposing themselves to a daily assault on their skin without even knowing.

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