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We woke up a mobile-obsessed audience to the restrictions their limited data plans were putting on their lives, and showed them - in spectacular fashion - how Vodafone's unlimited data plans gave them the endless possibilities they needed. Introducing our multi-sensorial Vodafone journey - #BeUnlimited.



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Don’t see it. Feel it.

Working with the industry’s best sound and light engineers, our ground-breaking journey used breath-taking audio and visual experiences to help visitors first feel the anxiety of limited data plans, which we then banished with the exhilarating freedom of Vodafone’s unlimited offering.


Floor to ceiling infinity mirrors, vibrant light displays, and dramatic futuristic music scores tantalised the senses, with every angle providing a unique and abstract perspective of unlimited beauty. All coming together to create an unforgettable, limitless journey – perfectly capturing the excitement of Vodafone's new unlimited offering.