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We woke up a mobile-obsessed audience to the restrictions their limited data plans were putting on their lives, and showed them - in spectacular fashion - how Vodafone's unlimited data plans gave them the endless possibilities they needed. Introducing our multi-sensorial Vodafone journey - #BeUnlimited.


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Don’t see it. Feel it.

Working with the industry’s best sound and light engineers, our ground-breaking journey used breath-taking audio and visual experiences to help visitors first feel the anxiety of limited data plans, which we then banished with the exhilarating freedom of Vodafone’s unlimited offering.

INSTAGRAM-WORTHY EXPERIENCES

Floor to ceiling infinity mirrors, vibrant light displays, and dramatic futuristic music scores tantalised the senses, with every angle providing a unique and abstract perspective of unlimited beauty. All coming together to create an unforgettable, limitless journey – perfectly capturing the excitement of Vodafone's new unlimited offering.