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Vodafone Christmas 2018

We brought wonder, warmth and a trainload of Vodafone gift ideas to Christmas shoppers up and down the nation. We created the gift that keeps on giving via a striking 3D train reflecting all the great things a present from Vodafone brings, helping drive Christmas footfall and sales.

The Challenge

In the past, Christmas shoppers haven't associated Vodafone with gift inspiration. We were tasked with finding a way to make Vodafone's tech prodduct offering the go-to for Christmas gifts. 

The Insight

We discovered that shoppers felt tech lacked the personal touch. It was missing the warmth that shows you've really thought about someone. We needed to find a way to inject that emotion into our campaign

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