We brought wonder, warmth and a trainload of Vodafone gift ideas to Christmas shoppers up and down the nation. We created the gift that keeps on giving via a striking 3D train reflecting all the great things a present from Vodafone brings, helping drive Christmas footfall and sales.
In the past, Christmas shoppers haven't associated Vodafone with gift inspiration. We were tasked with finding a way to make Vodafone's tech prodduct offering the go-to for Christmas gifts.
We discovered that shoppers felt tech lacked the personal touch. It was missing the warmth that shows you've really thought about someone. We needed to find a way to inject that emotion into our campaign
We poured the emotion into Vodafone's Christmas campaign and showed how our gifts really were the gifts that keep on giving. Shoppers discovered that Vodafone's tech offering wasn't just for Christmas. Our range actually allowed loved ones to do all the things that make them happy, all year round. From tweeting and streaming to emojiing and 'gramming, people soon realised that tech gifts gave them all the emotion they were looking for in a Christmas present.