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We brought wonder, warmth and a trainload of Vodafone gift ideas to Christmas shoppers up and down the nation. Tech gifts can often be perceived as gimmicky and cold, so we wrapped them up with feel good nostalgia, sprinkled on a little Christmas magic, and created the gift that keeps on giving via a striking 3D train reflecting all the great things a present from Vodafone brings, helping drive Christmas footfall and sales.

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Rolling out the firsts

The Polar Express had nothing on our 3D wooden train, bespoke-made by Haygarth’s Little Helpers for Vodafone’s four flagship stores. We also created 3D cardboard trains that stole the spotlight across the rest of the estate, while a Cinema 4D-animated train rode its way around all store-front screens. The digital train delivered key sales messages and created another dimension to our train set, and inspired shoppers to give the gift of tech.

The display that
kept on giving

If a large train set wasn’t compelling enough, clever flashing lights on the tracks gave the impression that our train was moving, while an impactful night sky backdrop set the Christmas tone perfectly. In the flagship stores, shopping centre and high street shoppers could activate the sounds of the train just by pressing their hand onto the glass – another Vodafone first.

A Very #MerryGIFmas

Our award-winning #MerryGIFmas GIF booth made its return to shopping centres across the nation and gave Vodafone an opportunity to generate social content from happy shoppers.