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Internet of Things

We've opened shoppers’ eyes to the value of modern tech in their daily lives. Our Vodafone Internet Of Things (IOT) Showcase – in Westfield White City – is an interactive immersive experience that brings understanding, clarity and warmth to a category either unknown or perceived as cold and gimmicky. 

This retail campaign has won several POPAI & IPM awards across the Innovation, Shopper Tech and Telco categories.

The Challenge

Vodafone’s IOT (Internet of Things) category is packed with exciting tech solutions that can make our everyday even more enjoyable. However, when it launched, shoppers were hesitant to enter the new world of technology. How could we cut through and make IOT a no brainer?

The Insight

We discovered that shoppers saw IOT as an irrelevant category. They didn’t understand how our products could work for them and enhance their lives. We needed to find a solution that communicated the pros of the category in a warm, engaging and truly relevant way.

The Results

over annual sales target
customer interactions

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