Skip to content

#BeUnlimited

We let people see, hear and feel what it’s like to live a life without limits with our #BeUnlimited immersive brand experience.

The Challenge

To mark the launch of Vodafone’s Unlimited data plans, we were tasked with creating a brand experience that would get the UK excited for Vodafone’s new offering – encouraging people to sign up and join the network.

The Insight

However, research showed that people are so used to adapting their usage to align with their data allowance that they fail to see the difference unlimited data makes to their lives. 

Telling them about the plans wasn’t enough – we needed them to experience a life unlimited.

The Results

3337
people experienced #BeUnlimited
96%
felt more positive about the Vodafone brand
2.79m
people reached with bespoke social content before, during & after the tour
44%
increase in Unlimited data sales plans to date

We use cookies to give you the best experience of using this website. By continuing to use this site, you accept our use of cookies. Please read our Cookie Policy for more information.