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We let people see, hear and feel what it’s like to live a life without limits with our #BeUnlimited immersive brand experience.

This campaign was recently awarded a Gold for 'Creative Execution' and a Bronze for 'Experiential Near a Retail Environment' at the IPM Awards.

The Challenge

To mark the launch of Vodafone’s Unlimited data plans, we were tasked with creating a brand experience that would get the UK excited for Vodafone’s new offering – encouraging people to sign up and join the network.

The Insight

However, research showed that people are so used to adapting their usage to align with their data allowance that they fail to see the difference unlimited data makes to their lives. 

Telling them about the plans wasn’t enough – we needed them to experience a life unlimited.

The Results

people experienced #BeUnlimited
felt more positive about the Vodafone brand
people reached with bespoke social content before, during & after the tour
increase in Unlimited data sales plans to date

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