We let people see, hear and feel what it’s like to live a life without limits with our #BeUnlimited immersive brand experience.
To mark the launch of Vodafone’s Unlimited data plans, we were tasked with creating a brand experience that would get the UK excited for Vodafone’s new offering – encouraging people to sign up and join the network.
However, research showed that people are so used to adapting their usage to align with their data allowance that they fail to see the difference unlimited data makes to their lives.
Telling them about the plans wasn’t enough – we needed them to experience a life unlimited.
The activation took consumers on a sensory journey to free them from their limited data life, showing that an unlimited connection means unlimited potential.
At the 2020 IPM Awards, #BeUnlimited won a Gold for Creative Execution and Bronze for Experiential Activation In or Near a Retail Environment.